Australia Trademark

Australia Trademark Registration

A trademark is an intellectual property (IP) issued for a design, sign, or expression that can be an integral part of the corporate identity of a business. Trademark rights are normally limited to the particular jurisdiction in which they are established.

Benefits and Advantages of Australian Trademark Registration

Trademarks ensure that the brand you have worked hard to build remains yours and no one else profits from it. Below are a few other benefits and advantages of Australian Trademark Registration.

  • Complete intellectual property ownership.
  • With the use of trademarks, you can ascertain and symbolize a business’ ownership of tangible properties and assets.
  • Trademarks can be bought and sold as well. The value depends on the brand’s reputation and demand in the market for both seller and buyer.
  • Trademarks can also be licensed. Businesses can license it to a third party through a legal agreement. These arrangements allow broader reach, access to foreign markets, distribution of responsibilities and workload, and valuable partnerships.
  • Trademarks grow in value with your business and reputation. As you invest in the business, you are also investing in growing the trademark.
  • Registered trademarks provide national protection throughout Australia. If your business’ name is being used against your wishes, a registered trademark helps put your business in legal position to stop the unauthorized usage.



To get started on your patent, trademark, or copyright application, email us at To consult a USPTO registered patent and trademark attorney, please visit


The video below discusses US trademark registration, but the general concepts also apply to Australia trademark registration.


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